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Server-Side Tracking

Advanced Server-Side GTM Implementation

Server-Side Tracking Recent Project
  • Status: Active
  • Result: 100% Data Capture
Server Side Setup GTM
Project Challenge

With the rise of iOS14+ restrictions and ad blockers, the client was losing up to 20-30% of their conversion data. Browser-based pixels were being blocked, leading to inaccurate reporting and poor ad optimization.

Our Solution
  • 01
    GTM Server Container

    We set up a Google Tag Manager Server container hosted on Stape.io (can also use Google Cloud) to process data securely on the server side.

  • 02
    Custom Domain

    We configured a custom tracking domain (e.g., metrics.clientwebsite.com) to set first-party cookies, making them invisible to ad blockers.

  • 03
    API Integrations

    We enabled Facebook CAPI, Google Enhanced Conversions, and TikTok Events API to receive data directly from the server container.

The Results

Data loss was virtually eliminated. The client now captures data from iOS users and ad-blocker users, resulting in a 25% increase in attributed conversions.

Tools Used
Project Type
Technical Implementation
Platform
Any CMS

Stop Losing Data Today

Setup Server-Side