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Event Match Quality

Meta Event Match Quality (EMQ) Optimization

Ads Optimization Recent Project
  • Status: Completed
  • Result: 8.2/10 Score
Event Match Quality Score
Project Challenge

The client was suffering from poor ad performance due to a low Event Match Quality (EMQ) score of 3.5/10. Facebook's algorithm couldn't match website visitors to Facebook profiles, leading to wasted ad spend and poor retargeting audiences.

Our Solution
  • 01
    Server-Side CAPI Implementation

    We implemented Facebook Conversion API (CAPI) using GTM Server-Side to send data directly from the server, bypassing browser restrictions.

  • 02
    Advanced Matching Parameters

    We configured GTM to send hashed user data (Email, Phone, First Name, Last Name, City, Zip, Country) to increase the match rate.

  • 03
    Deduplication Logic

    We set up a unique Event ID to deduplicate Browser and Server events, ensuring data accuracy was maintained.

The Results

Within 7 days, the Event Match Quality score improved from 3.5 to 8.2/10. The client saw a 40% reduction in CPA and a significant increase in retargeting audience size.

Tools Used
Project Type
Tracking & Analytics
Platform
Shopify / WordPress

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